23, Seoae-ro, Jung-gu, Seoul, Republic of Korea        +82-2-598-6140       sales@jklcompany.co.kr

           

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CASE STUDY

Case A

Global IT Solution Vendor / Cleansing & eDM Permission Project

Case B

CDN Service / Profiling

Case C

Global IT Solution Vendor / Lead gen.

Global Security Solution Vendor / Account Management

 
 
 
 

•  5,000 accounts of major DBs acquired from MKT events 

   and sales are not updated and can not be used for sales.

•  Due to amendments to the law on privacy, can not send

   promotional e-mails without consent.

•    Started marketing and sales activities for 1,619 accounts that were unavailable

•    Increase brand awareness to 1,619 solution managers

•    Introduce the solution, deliver materials for review, and acquire contact information

•    'Inside Sales Lead Generation (S3)' Obtain Progressive Contact Information

Lead Generation (S3) Project is under way using updated DB

and new DB through the above project

The Challenge
The Solution
Benefits

•  DB Cleansing for 5,000 Accounts

   - 2.5 months

   - Secure personal information of 1,619 accounts

     (108% of the target)

•  Updated contact information changed due to promotion,

   department move, turnover, etc.

•  At the same time, Receive e-mail acceptance using the

   Trigger (technical data, etc.)

The Challenge
The Solution
Benefits

•  3,322 Account Profiling

   - 7 months

   - Obtain information on the contact person for 1,271

     accounts (about 38%)

   - 15 meetings set up   

•  Client provides target list of companies: 

   After understanding basic information of company,

    Profiling proceed

•    At the same time, Receive e-mail acceptance using the

     Trigger (technical data, etc.)

•  Inside Sales Team exists, but it takes too much time to

   acquire new Contact, which reduces work efficiency

•  Request TM Company for two years to secure contact,

   but unsatisfactory performance

•    Inside Sales team of client company sends e-mail, then 2nd call proceed.

 

•    Maximize efficiency of Inside Sales team and increase meeting setup and win ratio.

 

•    Increase brand awareness to 1,271 solution managers.

 

•    Introduce the solution, deliver materials for review, and acquire contact information.

•    'Inside Sales Lead Generation (S3)' Obtain Progressive Contact Information

The project involved 1,400 accounts,

and then extended to add 1,000 additional accounts.

This project has been undergoing DB Cleansing (S1)

and is currently under lead generation (S3) as an annual project

This company is collaborating with MKT and all parts of Inside Sales,

and it is going on for an indefinite period of cooperation.

This company is collaborating with MKT and all parts of Inside Sales,

and it is going on for an indefinite period of cooperation.

Case E

Customer Membership Management Solution Start-up /

Account sales

Case D

This company is a case of 'Start-up B2B customer service',

we searched for potential customers

and investigated the solution response.

Case F

ERP Solution Start-up / Accounts Profiling

 
 

* JKLcompany does not disclose the client name for confidentiality of client information.