CASE STUDY
* JKLcompany does not disclose the client name for confidentiality of client information.
Case A
Global IT Solution Vendor / Cleansing & eDM Permission Project
• 5,000 accounts of major DBs acquired from MKT events
and sales are not updated and can not be used for sales.
• Due to amendments to the law on privacy, can not send
promotional e-mails without consent.
The Challenge
The Solution
• DB Cleansing for 5,000 Accounts
- 2.5 months
- Secure personal information of 1,619 accounts
(108% of the target)
• Updated contact information changed due to promotion,
department move, turnover, etc.
• At the same time, Receive e-mail acceptance using the
Trigger (technical data, etc.)
• Started marketing and sales activities for 1,619 accounts that were unavailable
• Increase brand awareness to 1,619 solution managers
• Introduce the solution, deliver materials for review, and acquire contact information
• 'Inside Sales Lead Generation (S3)' Obtain Progressive Contact Information
Benefits
Lead Generation (S3) Project is under way using updated DB
and new DB through the above project
Case B
CDN Service / Profiling
The Challenge
The Solution
• 3,322 Account Profiling
- 7 months
- Obtain information on the contact person for 1,271
accounts (about 38%)
- 15 meetings set up
• Client provides target list of companies:
After understanding basic information of company,
Profiling proceed
• At the same time, Receive e-mail acceptance using the
Trigger (technical data, etc.)
• Inside Sales Team exists, but it takes too much time to
acquire new Contact, which reduces work efficiency
• Request TM Company for two years to secure contact,
but unsatisfactory performance
Benefits
• Inside Sales team of client company sends e-mail, then 2nd call proceed.
• Maximize efficiency of Inside Sales team and increase meeting setup and win ratio.
• Increase brand awareness to 1,271 solution managers.
• Introduce the solution, deliver materials for review, and acquire contact information.
• 'Inside Sales Lead Generation (S3)' Obtain Progressive Contact Information
The project involved 1,400 accounts,
and then extended to add 1,000 additional accounts.
Case C
Global IT Solution Vendor / Lead gen.
This project has been undergoing DB Cleansing (S1)
and is currently under lead generation (S3) as an annual project
Global Security Solution Vendor / Account Management
Case D
This company is collaborating with MKT and all parts of Inside Sales,
and it is going on for an indefinite period of cooperation.
Customer Membership Management Solution Start-up /
Account sales
Case E
This company is collaborating with MKT and all parts of Inside Sales,
and it is going on for an indefinite period of cooperation.
ERP Solution Start-up / Accounts Profiling
Case F
This company is a case of 'Start-up B2B customer service',
we searched for potential customers
and investigated the solution response.
